In a harmonious union of the high seas and high notes, Royal Caribbean International proudly declares itself the Official Cruise Line Partner for the Eurovision Song Contest in 2024 and 2025.

Executive Supervisor Martin Österdahl expressed excitement, stating:

We’re thrilled to announce our exciting new partnership with Royal Caribbean International. The Eurovision Song Contest and Royal Caribbean share a passion for creating unforgettable experiences that unite people from all around the world. We look forward to making new memories for our fans and guests alike and can’t wait to set sail together on this new adventure!

The partnership will showcase a diverse array of branding moments and experiences, including in-venue dressing and host city promotions. These initiatives will be visible to 37 participating countries and the millions who follow the contest online. The official launch coincides with the 68th Eurovision Song Contest in Malmö in May 2024, marking the beginning of Royal Caribbean’s European season.

Ben Bouldin, Vice President of Europe, Middle East, and Africa at Royal Caribbean International, emphasized the significance of this partnership between two globally renowned brands. He said:

As two world-renowned brands that are known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and the Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over. With more than 60 historic years of the Eurovision Song Contest, we’re proud to partner with an iconic brand that has a global audience, which only continues to grow with the popularity of an event that has become a cultural moment for so many around the world.

Royal Caribbean’s 2024 summer season promises an extraordinary family holiday, featuring a bold lineup of shows across the cruise line’s signature “stages” – air, ice, water, and theater – alongside live music and comedy. With over 50 years of experience, Royal Caribbean ensures wow moments and memory-making opportunities for every family member.

More exciting details, including information on how fans can secure coveted tickets with Royal Caribbean, will be revealed in the coming months.

Eurovision Song Contest 2024 is set to unfold in Malmö, Sweden, on the following key dates: Tuesday, 7th May (First Semi-Final), Thursday, 9th May (Second Semi-Final), and the grand final on Saturday, 11th May 2024.

Photo credits: Royal Caribbean