Today, the Eurovision sensation Loreen unveiled her latest single, “Gravity”. The new track showcases Loreen’s remarkable ability to blend her signature electro-pop sound with evocative world-music influences, creating an emotional anthem that resonates deeply with listeners.
Described by Loreen as a reflection on the “invisible forces that shape us,” “Gravity” explores themes of connection, intuition, and self-discovery. Its haunting chorus, “Your gravity, I will follow you,” paired with lush production and driving rhythms, invites listeners on a transformative journey.
‘Gravity’ is about trust—trust in love, trust in ourselves, and finding beauty even in uncertainty,”
Loreen shares.
“Through this track, I wanted to express the duality of being held by something greater than ourselves while still choosing to follow where it leads.”
The single was produced by Kyle Shearer (Raye, Carly Rae Jepsen, Becky G) and co-written with Jesse St. John (Charli XCX, Kim Petras, Kylie), a collaboration that enhances Loreen’s unique ability to bridge the personal and universal in her music.
“Gravity” follows the unprecedented success of Loreen’s global hit “Tattoo”, which topped the charts in over 10 countries and cemented her reputation as one of pop music’s most compelling voices. With over 2 billion streams to date, Loreen continues to captivate audiences worldwide.
In addition to the release of “Gravity”, Loreen has teased an upcoming album featuring collaborations with several high-profile artists, promising even more groundbreaking music on the horizon.
Coinciding with the single’s release, Loreen graces the cover of Voir Fashion Magazine’s Issue 33, styled in a custom Whitaker Malem bodysuit and Brand Di Minno shoes. This issue celebrates cultural pioneers and creative rule-breakers, underscoring Loreen’s influence beyond music.
Starting 15 February 2025 in Utrecht, Netherlands, Loreen will embark on an extensive UK and European tour, with 24 stops across the continent. Highlights include performances at Paris’s Olympia, London’s Eventim Apollo, and Oslo’s Sentrum Scene. Tickets are on sale now at LoreenOfficial.com.
Loreen will also appear at major festivals, including the Mighty Hoopla Festival in London and the Rainbow Festival in Cologne.
Stream “Gravity” now on all major platforms, and join Loreen on her journey as she continues to push boundaries and explore the universal connections that bind us.
Are you excited about Loreen’s new music? We want to know your thougths in the comments and on our social media profiles @buildingbridgespod.
Photo: Vadym Yatsun
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